Musher Aliy Zirkle came in 11th place in this year’s 39th Iditarod, but we consider her the hands-down winner.

Why? Because for the second time in her career, Zirkle, 41, was awarded the Leonhard Seppala Humanitarian Award for Best Dog Care.

On March 16, the L.A. County Board of Supervisors passed an ordinance to effectively ban puppy mills and the egregious practices of all unscrupulous dog breeders.

St. Patrick is famous for the old legend about chasing snakes, but what does he have to do with dogs?

Ernie Coronel from spcaLA’s Disaster Animal Response Team, gave an educational seminar at Zoom Room Culver City.

The producers of the television show Career Day selected Zoom Room founder Jaime Van Wye to teach young adults about what it takes to pursue a career as a dog trainer.

Mashable, the pre-eminent cutting edge news source with over 30 million page views per month, has featured the Zoom Room on its front page, exploring our innovative use of the iPad.

The Wall Street Journal today released an article surveying the best pet franchises available in the U.S. Topping their list is the Zoom Room.

Our friends at Found Animals and The Heigl Foundation have partnered to raise up to $180,000 to support low-cost spay/neuter services in the L.A. area. The worthy recipients are three extraordinary organizations dedicated year round to creating healthier communities and happier pets: Clinico, Spay4LA and FixNation. But they need your help to reach this goal.

An hysterical clip from the January 17 Ellen Degeneres show in which guest Seth Rogen relates his experiences in Shy Dog class at the Zoom Room. Seth offers an hilarious take on positive reinforcement training, or as he puts it… now his rescued dog, Zelda, is no longer shy… just fat!

The Zoom Room has named a Dodger as 2011′s first Member of the Month.

When TMZ reported this week that Mark Zuckerberg was trying to decide between a Komondor and a Puli, we thought we needed to step in with some friendly advice.

The Zoom Room’s Jaime Van Wye is featured on Animal Radio, the most listened to radio show about pets in the nation. Jaime discusses dog agility, fitness and socialization.

We found this great mention today on eHow – an article about eco-friendly dog products that singles out the Zoom Room’s use of recycled materials in our building design, products and practices.

Six dogs are putting their noses to the test in our Sunday afternoon Scent Discrimination class.

Jaime Van Wye, founder of the Zoom Room, is the daughter of L.A. Lakers Hall-of-Famer Gail Goodrich. Jaime was invited to write a guest column on the intersection of sports and business for Franchise Times.