The First Dog Agility Franchise
Why the Emphasis on Dog Agility?
Dog agility is the fastest-growing dog sport in the U.S., according to the AKC, and with the growing presence and popularity of televised agility competitions on Animal Planet and other networks, more and more dog owners are becoming aware of the fun and excitement of agility training.
But dog agility is far more than a competitive sport; at its core, and practiced recreationally, it is the perfect bonding experience for an owner and dog. The key to dog agility is teamwork and communication – which of course are also the very core components of a great relationship with your dog, even when just sitting around the house or going out on a walk.
The Zoom Room is not a drop-off training facility; this is one of the most critical aspects of our business model that sets us apart from competitors. We train owners to train their dogs, and to more deeply understand, communicate and bond with their pets. Everyone knows that a tired dog is a happy dog; we also believe that a smart, well-trained dog is an even happier dog – not to mention one with much much much happier owners. In our experience, placing an emphasis on dog agility training is an extremely effective means to reach this goal.
Dog Agility is part of our Name, and our Brand
For us, dog agility is also an integral part of our brand identity, as agility training appeals to our core clients: active lifestyle dog owners. Although the Zoom Room also offers countless other classes – dog obedience, puppy preschool, dog tricks training, and even Pup-lates® – as soon as clients step foot into the Zoom Room they are instantly aware of our brand.
The atmosphere is a lot like an upscale gym or fitness center. Where other dog businesses emphasize the “foofy” and the “bling,” we emphasize the “sporty.” Our carefully-selected retail section reflects this brand identity centering on agility training and fitness. One foot inside and you know you’re in for a workout.
Our Dog Agility League
One of the most rewarding parts of running a Zoom Room is our weekly Dog Agility League, in which members of our various dog agility training classes get together for a bit of friendly competition, kind of like a bowling league. You can bet we’ve got trophies and prizes, not to mention a pretty enthusiastic group of dog owners excited by our light-hearted agility competition.