Marketing Zeus
| October 21st, 2011

Marketing Zeus Profiles Zoom Room

Mark Van WyeMark Van Wye, Zoom Room’s chief operating officer and head of marketing, talks about how Zoom Room uses the iPad, along with several web-based applications, to promote and market Zoom Room’s innovative concept for dog agility training.

The article, written by Christine Harper, discusses that after receiving a MacArthur Genius Grant from Apple, Zoom Room went from a single, dog-training facility in Hollywood, Calif., to one of the fastest-growing franchises in the pet industry.

“Zoom Room is a place where that unbridled activity and energy as a dog can be channeled into something really productive and into a learning experience,” Van Wye explained. “The fact that the iPad fits aesthetically as an object [and] beautifully into our setting, helps to accentuate that forward-thinking aspect of the plan.”

Read the full article in Marketing Zeus.


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