Marketing Zeus Profiles Zoom Room
Mark Van Wye, Zoom Room’s chief operating officer and head of marketing, talks about how Zoom Room uses the iPad, along with several web-based applications, to promote and market Zoom Room’s innovative concept for dog agility training.
The article, written by Christine Harper, discusses that after receiving a MacArthur Genius Grant from Apple, Zoom Room went from a single, dog-training facility in Hollywood, Calif., to one of the fastest-growing franchises in the pet industry.
“Zoom Room is a place where that unbridled activity and energy as a dog can be channeled into something really productive and into a learning experience,” Van Wye explained. “The fact that the iPad fits aesthetically as an object [and] beautifully into our setting, helps to accentuate that forward-thinking aspect of the plan.”
Read the full article in Marketing Zeus.