Sports and Business
| January 17th, 2011

Sports and Business

Sports and Business

Jaime Van Wye, founder of the Zoom Room, is the daughter of L.A. Lakers Hall-of-Famer Gail Goodrich. Jaime was invited to write a guest column on the intersection of sports and business for Franchise Times.

Here’s an excerpt:

Businesses that encourage physical activity are doing well even in a down economy. Fitness gyms, children’s gymnastics centers and martial arts centers all know that sports are big business. People want to be physically active, but they also want to have fun. The ability to meld a workout with something enjoyable, like dancing, swinging a golf club or playing with your dog, makes clients come back and sets you apart from your competitors.

It’s no secret that a good workout also releases endorphins and leads to a greater sense of well-being and self-confidence. Combine a convivial atmosphere with an engaging, innovative and interactive curriculum, add a sweaty dose of endorphins, and you produce a genuinely happy business that clients are proud to patronize. Happier clients of course also means fewer customer service issues and increased word-of-mouth.

Those who love a good workout are natural proselytizers. The only thing better than shooting hoops or knocking around a tennis ball is doing it with your friends. The more the merrier in almost every sport. That’s why businesses that incorporate athletics enjoy such enthusiastic growth of their client base through referrals.

Read the full article in Franchise Times.

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